Thought Provoking PR

Built on strong values of service and quality, Hodgson Motor Group required a straight forward PR campaign from a vibrant and strategic company, able to ensure a significant and measurable return on investment. Rowntree Gordo was selected to reignite the award winning car dealership company’s profile, raise awareness of the brand and put them back in the driving seat as the North East’s No1 Dealer for Mazda, Suzuki and Toyota.

Straightforward Results

Rowntree Gordo worked closely with the client to deliver an extremely successful, high profile integrated PR campaign termed ‘New Fashioned Values’ that focused on the emphasis the business was giving to service, training and continued growth. By reviewing Hodgson Motor Group’s business objectives, we were able to develop a strategic PR plan that communicated key messages to the core audience and maximised media exposure. Our comprehensive work was shortlisted for a PR industry award and substantial coverage was achieved in regional, online and trade press as well as broadcast media.

“The agency has delivered various marketing campaigns, all receiving wide spread local and national press coverage.”

David Lowes, Group General Manager, Hodgson Motor Group